Kelly Mahaffy
Content Director at Mom’s Choice Awards

In the fast-paced world of parenting, where choices abound and time is precious, finding reliable resources can be akin to discovering a hidden gem. For two decades now, Mom’s Choice Awards has been that guiding light for parents, offering a trusted seal of approval for family-friendly products and resources. As we celebrate our 20th anniversary this year, we reflect on the journey that has brought us to this significant milestone and look ahead to the bright future that lies ahead.

Founded in 2004 by CEO Dawn Matheson, Mom’s Choice Awards was born out of a simple yet powerful vision: to empower parents with the knowledge and confidence to make informed choices for their families. Recognizing the need for a reliable resource amidst the vast landscape of children’s products and media, Matheson set out to create a platform that would recognize and honor excellence in family-friendly content.

From its humble beginnings, Mom’s Choice Awards has grown into a globally recognized symbol of quality and integrity. Over the years, our scope has expanded to encompass a wide range of categories, including books, toys, games, apps, and educational resources, reflecting the diverse needs and interests of modern families. Our rigorous evaluation process, led by a panel of expert judges, ensures that only the best of the best receive our coveted seal of approval.

But beyond the accolades and awards, Mom’s Choice Awards is about more than just recognizing excellence – it’s about making a positive impact on families’ lives. Whether it’s helping parents discover the perfect bedtime story, finding an educational app that sparks a child’s curiosity, or selecting a toy that fosters creativity and imagination, our goal is to make the journey of parenthood a little bit easier and a whole lot more enjoyable.

As we celebrate our 20th anniversary, we are filled with gratitude for the countless individuals who have been a part of our journey. From our dedicated team members and expert judges to our valued partners and supporters, each has played a vital role in shaping Mom’s Choice Awards into what it is today. Together, we have built a legacy of excellence that continues to inspire and uplift families around the world.

Looking ahead, we are excited for the future of Mom’s Choice Awards. As we enter our third decade, we remain committed to our founding principles of promoting excellence, innovation, and social responsibility. We will continue to adapt and evolve to meet the changing needs of families, while staying true to our mission of empowering parents and enriching children’s lives.

To all our loyal supporters, thank you for entrusting us with the privilege of being a part of your family’s journey. As we celebrate 20 years of Mom’s Choice Awards, we look forward to many more years of serving and supporting families around the world.

Here’s to the next chapter!

About Kelly Mahaffy

Kelly Mahaffy is a seasoned professional with a passion for empowering families through quality content. As the Content Director at Mom’s Choice Awards, Kelly oversees the strategic development and curation of educational and entertaining content aimed at parents and caregivers. With a background in marketing and a deep understanding of the needs of modern families, Kelly is dedicated to providing valuable resources and insights to support families in their journey of raising happy, healthy children.

View all posts by Kelly Mahaffy here.

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