Mom’s Choice Awards is excited to announce another post in our interview series where we chat with the inventors, designers, publishers, and others behind some of our favorite family-friendly products.

Hello, Mom’s Choice readers! Thanks for joining us in another interview with one of our amazing honorees. Today, it’s our pleasure to talk with Lulu Guo, the creator and CEO of FancyCube Lip Gloss—a cosmetic brand that focuses on trendy accessorized beauty products for teens. Concerned about a lack of makeup products specifically for girls aged 3–18, Lulu and her partners created products to fill that gap. Their products encourage aesthetic education, self-confidence, self-discovery, and creative inspiration. Made with only food-graded materials, these wholesome, breathable products are designed for girls from preschool to teens—and make a great gift for moms, as well!

MCA: Lulu, we’re so glad you could join us! Before we discuss your Mom’s Choice Award-winning products, please tell us something about yourself.

I’m a mother and am honored to have received the Mom’s Choice Gold Award. Prior to this, I worked as a senior beauty professional, a corporate executive, and a designer. I enjoy creative endeavors and dislike sticking to conventions.

MCA: Tell us about the creation of your company and your current role.

Our company was founded with the inspiration of my daughter. We have a group of partners who, like me, have daughters and aspire to create safe makeup products tailored to them.

MCA: Please discuss how creating the brand for your daughter figured in this process.

Our company was founded because of my daughter, and it has also attracted a group of partners who also have daughters. We all hope that there will be a real makeup product that is designed for and can be safely used by daughters. As the founder and CEO, I feel a sense of obligation and responsibility to make this brand bigger and stronger.

MCA: What needs were you trying to fill when you created FancyCube Lip Gloss?

We consider factors like changes in behavior, curiosity, and the desire to stand out while designing products. From packaging convenience to formulation safety, our goal is to guide skincare habits and maintain healthy skin while allowing freedom in makeup choices.

 MCA: Tell us about the research that went behind the product’s unique features, and describe these features.

The lip gloss prioritizes aesthetics, clear texture, multifunctionality (moisturizing, hydrating, and providing gloss), portability, and the ability to enhance beauty and repair anytime, anywhere. Our lip gloss focuses on moisturizing, safety (no additives), and the color peach (Pantone 2024).

MCA: You must be very proud of all that you’ve accomplished. Tell me, what kind of feedback have you received about these products?

We’ve received positive feedback from repeat customers who also recommend our products due to their convenience, attractiveness, and versatility. Customers also speak highly of our clean formula, and how it keep their kids’ lips soft and moisturized—especially during the winter.

MCA: What is next for you and your product line? Do you have other products in the works?

We plan to introduce clean and safe-based makeup and skincare/sunscreen products tailored to children’s skin conditions and usage habits. This requires full dedication, akin to nurturing a child.

MCA: We wish you all the best with your new products, Lulu. Thanks so much for speaking with us today!

You can learn more about Lulu Guo and her award-winning product, FancyCube Lip Gloss, by visiting her MCA Shop pages.