Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Page 33
Page 34
Page 35
Page 36
Page 37
Page 38
Page 39
Page 40
Page 41
Page 42
10EntroSpring2012InTheSpotlightInTheSpotlightThisyeartheMomx19sChoiceAwardsispleasedtohonorthesespecialindividualsororganizationswhoseexemplaryproductsandservicesimprovethelivesofthemomsandfamiliestheytouch.TerriGoodwinandKathyPickusMCAYoustartedwithanideaandnowhaveasuccessfulaward-winningproduct.LookingbackonyourjourneywhatwastheeasiestpartThehardestKathyTheeasiestpartwascollaboratingwithmysisterTerri.Wehadaperfectmatchofskillsx14shehandledthedesigndutieswithhercreativityandgraphicdesignbackgroundandIhandledthebusinesssideofitwithmybackgroundincorporateAmerica.WehadasolidpersonalrelationshipbeforewestartedDotGirlProductsandthatenabledustocreateasuccessfulbusinessrelationshipandcompany.TodayTerrihassteppedbackasanownertopursueherinterestinceramicsbutstillhandlesallthedesignworkwhileIhavegainedfullownershipofthecompany.ThehardestpartwaswhenwedidnotrenewourlicensingagreementwithKimberly-ClarkownersoftheKotexbrandoffemininehygieneproducts.Wehadtoredesignourlogoandtooktheinitiativetoimprovethekitandpackagingtomakeitmoreretail-friendlyandalsoeducationalenoughfortheschoolmarket.Andthenwerelaunchedx14itwaslikestartingalloveragainx14butwewereexcitedaboutthenewproductandthathelpedusgetbackonourfeetagain.MCAWhatsurprisedyouthemostKathyTheamazingsupportIreceivedfromfellowwomenbusinessowners.BeingfromcorporateAmericawhereeveryoneguardstheirsecretstosuccessithasbeenrefreshingtoaskforandreceiveadvicefromfemaleownersofmultimillion-dollarbusinesses.EntrepreneurDrawsonOwnExperiencetoHelpGirlsEntreprenerKathyPickusBelievingthatadolescenceisalreadytoughongirlsentrepreneurKathyPickuswantstoremoveoneobstacleintheirpathbyofferingproductsthatcanhelpthemthroughtheawkwardnessandconfusionoftheirfirstperiod.TheresulthasbeenahugelypopularproductlinecalledDotGirlFirstPeriodKitofferingalineofintimateproductsandunderwearaswellasbooksandavideogirlscanwatchandevenax1cfirstperiodFAQx1dlistontheirwebsite.MCAPleasetellusaboutyourinspirationfortheDotGirlsProducts.KathyThecompanywasfoundedbymysisterTerriGoodwinandme.OurmotivationtocreateTheDotGirlFirstPeriodKitgrewfromourownawkwardteenageexperiences.Despitethefactthatourmotherwasawonderfulnurturertofourdaughtersshewasnevercomfortabletalkingtousaboutourbodiesthereforebothofuswerecaughtbycompletesurprisewhenourperiodsstarted.IvowedthefirstperiodexperiencewouldbedifferentformydaughterandthuswasborntheideabehindDotGirlProducts.MCAWhatareyour2012goalsforDotGirlsKathyTheemphasiswillbeonlandinglargeretailaccountstobetterpositionTheDotGirlFirstPeriodKitinfrontofpotentialcustomersandalsotolandacorporatesponsorwhowillsubsidizedonationsoftheDotGirlKittolow-incomeschoolsthroughouttheUnitedStates.TheDotGirlKit.IhaveneverfeltlikeIaskedastupidquestionandtheadviceandreferralshavealwaysbeengiveninawarmandgenerousmanner.MCASincelaunchingDotGirlswhathasbeenyourmostrewardingexperienceinpromotingorsharingitwiththepublicKathyItx19swhenIamsellingateventsfortweengirlsandthegirlsasktheirparentstopurchasetheDotGirlkitforthem.Weworkedhardtopresenttheproductinamannerappealingtothe9-to12-year-oldagebracketsowhenagirlseesitandwantsitandisinterestedintheinformationpresenteditwarmsmyheartthatIhavemadeonemoregirlcomfortableaboutwhatishappeningtoherbody.MCAWhatdidyoulearnaboutyourselfintheprocessofcreatingyouraward-winningproductsKathyIlearnedthatIpreferinteractingwithcustomerswhiletheybuytheproducttosellingovertheimpersonalInternet.NotonlydoIgaininvaluablefeedbackinaface-to-facesituationbutsellinginpersonalwaysraisesmyspiritsandspursmeontocontinuetogrowthecompany.MCAHowandwhydidyoubecomeinvolvedinBestBonesForeverWhatisyourcurrentinvolvementKathyThegoalofBestBonesForeveristoencouragegirlstogetmorecalciumandvitaminDandphysicalactivitytohelpbuildstrongbonesforlife.Ingirlscloseto90percentofbonemassisbuiltbyage18.ThemarketingcompanypromotingtheBestBonesForevercampaignreachedouttoDotGirlProductsonbehalfoftheU.S.DepartmentofHealthandHumanServicesOfficeonWomenx19sHealth.Theirgoalwastoreachcompaniesororganizationsthatwerealreadymarketingtoyounggirlsandtheirparents.Thecampaignmessagewasaperfectmatchtoourcompanymissionofhelpingyounggirlsexperienceahealthytransitiontowomanhood.